There is an art to selling a luxury home.

Just as an art gallery carefully displays art, we position your property in its finest light to showcase its highest value.

We strongly believe that a properly detailed and executed marketing plan, accompanied by topnotch negotiating skills, provides our clients with the best results, and elevates their experience. The following pages describe what we do to prepare, market, negotiate and sell your home at its optimum price in this unprecedented real estate market.

Staging a home in preparation for open market is a form of art. It begins with a vision of how to achieve an aesthetic that will attract a carefully selected buyer profile and ends with a showcase of the home’s premier qualities that provides the seller with an edge. We exclusively use OnStage Staging for our clients staging needs. We have a long lasting relationship with OnStage to ensure the absolute best uniform look to your home, at the very best price.

The goal with staging the properties we market is to provide a uniform look with new, current furniture, that allows your home to compete with new construction how products. We see our clients consistently receive a 15-20% ROI on the costs of staging. Staging also paves the way to capture the very best images of your home from our high end photographers so we can create an emotional connection with the home, showcase the “art of the possible” and procure a buyer candidate to fall in love with your home! Each home is different. Some homes need entire staging through out, some need minor staging through out, either way, we will ensure your property looks its very best so you receive the max value on your property.

Most of the projects we take on, there are minor repairs needed as well. We engage with a top-tier network of trusted professionals that assist with everything from extensive remodeling and landscape architecture, to painting and home cleaning services. We work with you to make a plan and execute to ensure your home looks its absolute best.

All in all, our goal is to create a streamline, stress free selling experience for you. We just need the keys!

The homebuying journey can begin any time of day.

Today’s technology allows home shoppers to view homes with the click of a button. We believe in leveraging tools to make this experience immersive. 3D tours allow buyers to see a to scale version of your home, when it is convenient for them. With these 3D virtual tours, we can take your home to a new dimension! Our goal with this tool is to give buyers the feeling of being in a new home, & help them start picturing the home as well as showcase the wonders/spaces & places within the home. See below for a recent tour we created for a home in Kirkland.

WE HAVE ACCESS TO PREFERRED PRINT and digital advertisements WITH THE BEST MEDIA OUTLETS THROUGHOUT THE PACIFIC NORTHWEST. MARKETING A LISTING LIKE YOUR’S TAKES A TAILORED SET OF SKILLS, AN INTEGRATED MARKETING PLAN AND THE BACKING OF AN INCREDIBLY CONNECTED COMPANY. OUR EXCLUSIVE LOCAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR PROPERTY.

Attentive & Professional Guidance Every Step Of the Way.

We pride ourself on the dedication and level of service we provide to our home buyer clients. We offer a strong personal commitment to our clients by providing premier service.  We are committed to quality, customized service, and consistent communication every step of the way.  

We begin by listening attentively to understand every objective from the start. We are experts in searching and negotiating homes and make every effort to provide prompt service and stellar results.  We remain at your side throughout the entire process, from start to finish, as we diligently track the closing process on the purchase of your new home.

Simply Put, The Absolute Best Marketing Team In The Business. 

Our winning combination of professionalism, experience, technology, and style ensure that we can sell your home for the highest possible price in the shortest period of time. Our innovative style and necessary tools exceed the demands in our highly competitive, modern market.  We have extensive experience from the initial staging, strategic website photos, marketing, contracts, financing, to negotiating the best price for you.

Our Approach

Home Presentation – Staging and Photography are our top tools. We get one chance to make a 1st impression. Staging a home truly takes away any distractions and puts the focus on the home, in addition to creating a product that competes against brand new, high cost new construction. We take time with each listing to ensure your home is viewed by others in it’s “best light”. Our stylist/room planning team works with each client to ensure your home is a neat, streamlined, appealing space that draws in buyers! She does this by evaluating your home, room by room, and makes specific changes from simply rearranging furniture and accessories, helping you clear out clutter, to depersonalizing.We strive to create an emotional response with buyers with every listing we market, and it works.

Q: Costs for staging? We have many ways to make staging possible for you, and the minor inconvenience, paves the way for maximum return.

Marketing – Our marketing plan is designed to drive awareness to the extraordinary properties we represent. With an emphasis on cutting-edge advertising technologies, strategic content integration and social media traffic drivers, we utilize hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers locally, and globally. We have access to preferred print advertisement publications and placements with custom media buys dedicated to our clients unique property profile.

Negotiation – This is where we soar. Negotiation is our strong suit and ignites a passion inside of us when we engage for our clients. We set out to get the very best for you every time.

We are happy to share our recommended lenders, inspectors, contractors, house cleaners, whatever it is you might need we are here to give you the ultimate selling experience.

The Journey of a Listing

When a listing is marketed through my brand, Sotheby’s International Realty®, it immediately begins a journey to worldwide exposure. See how I market your listing:

A Global Brand with Local Expertise.

Our executive team has more than two decades of experience representing builders, developers and lenders from concept to closing. So whether it’s a boutique subdivision or a high-rise condominium tower, learn what our global brand with local expertise can do for your next new community:

Planning:

• land acquisition analysis

• financial consulting

• competitive market analysis

• detailed market tours – home tours

• feasibility studies – assist where needed

• target demographic

• site planning, product mix and building amenities consultation

• floor plan and interior design review

  • Design appeal has perhaps the greatest influence on a project’s success. At a project’s inception, RSIR draws on the developer’s vision and leverage our own market experiences to add value along the way. We ensure good ideas are leveraged and compromises are minimized in the search for a differentiated product offering.Architectural Collaboration | Project Massing | Building Systems & Materials |Mixed-Use Integration | Programmed Concept Differentiation

• project approvals and legal document review

New Home Sales:

• new home sales management and brokerage services

• initial pricing recommendation and revenue forecasting

• sales, pricing and product release strategy

  • It costs a lot less to make modifications on paper than it does in the field. That’s why RSIR has developed a series of project testing solutions to run real time with critical decision making. Our unparalleled approach provides the confidence for developers and lenders to seize unique opportunities in the marketplace while reduce the risk of relying on intuition alone. We’ve engineered our services to work where there are no comparables – in fact, that’s our preference to define a successful market niche.Research Methodology | Project Beta Testing | Base Offering Programming | Multi-Variant Surveys | Competitive Analysis | Likely Demand Analysis

• regularly updated competitive market reporting

• legal document coordination and review

• recommendations on financing options and alternatives

• assistance in applying for and gaining FHA and FNMA approvals

• interviewing, hiring and training of onsite sales team

• management of prospect database and follow-up

  • Innovation is rarely accomplished by making incremental changes based on “rear view” analysis alone. That’s why we deploy proven techniques to understand what our consumers are looking for today and tomorrow. Our proprietary methods of triangulating datasets generate the most likely market truths to base critical decisions well before a project breaks ground and all the way through the development and marketing process.Buyer Demographics | Active Consumer Surveys | Buyer Focus Groups | Agent Focus Groups | Blog Reconnaissance | Customer Satisfaction

• careful oversight of each presented purchase and sale contract

• complete sales management through the last closing

• daily and weekly reporting of buyer traffic and sales

• tracking of construction progress and available inventory

• tracking of punch list and maintenance needs

• weekly meetings between the developer and sales team

  • To ensure our client’s success we provide a single resource to organize and implement all sales-oriented tasks. Our infrastructure and approach enables our clients to make smooth, strategically timed sales decisions throughout a dynamic project lifecycle.Proforma Development Consultation | Vendor Relationships & Coordination | HOA Structuring and Budgeting Collaboration | Product Offering Confirmation | Construction Lender Liaison | Legal Documentation Review

New Home Marketing:

• marketing management and budgeting

• recommendations for vendors including interior design, graphic design, printers and signage companies

• managing the graphic design process – branding, signage, web design, print materials

• sales office critical path, layout, design and set-up

• model home coordination with interior designer

• advertising planning

• media buying

• content marketing, online advertising and social media marketing

• media relations and press releases

• event planning and management

• broker outreach

• prospective buyer database outreach

• regular marketing analysis and plan updates

Realogics Sotheby’s International Realty (collectively “RSIR”) provides a vertically-integrated, one-stop solution for market research, product development, marketing and sales solutions for high-value, mixed-use developments with more than 20 years of direct experience in the Seattle/Bellevue metro area.  The principals draw upon many core disciplines and real estate development and marketing pedigree that has bought national honors and benchmark-setting results for those that engage with RSIR.  Candidly, RSIR was engineered for the precise role that is required by Client for the Project – a single resource to manage and deliver the entire revenue side of the proforma from concept to closing.

Contact us for more information or an initial consultation —>